Level of emotional reaction
The emotional level evaluates if people like education. It does not mean that likeable education is more effective, but when a person is relaxed, their brain is more willing to learn, pay attention and show interest. So there is a bigger chance that education will be more effective on the following levels.
Here we use four tools.
Before-after questionnaire
It shows to what extent the goals that users had set before the start of education have realised. The results help formulate course objectives and adapt materials to the needs of the audience.
For example, workers start the course in sales to learn how to attract customers through a referral system. The course has some information about it, but no practical advice: workers understand the theory but do not know how to apply it to reality. Their expectations are partly satisfied.
Satisfaction evaluation
It is an overall impression of the course and its parts: materials, illustrations, feedback.The results show what creates a positive or negative impression — then the parts of the course can be improved or removed.
For example, in a sales course, people liked the comic illustrations with case studies, but not the accompanying theoretical text. This is a signal: remove the theory or put it in a separate block for the most meticulous.
Usefulness evaluation
It is a kind of impression, but it refers to subjective usefulness. Not simply 'I liked it' but 'can I use it?'
For example, in a sales course the average value of usefulness is 4, one of satisfaction is 6. It means that people like the course but do not think it is applicable to real-life situations. You should add practical value.
Feedback content analysis
It shows the difference in impressions of those who finished and those who dropped the course. You should ask open questions and systemise answers into categories. The results will hint at how to motivate people to complete the course to the end.
For example, the majority of those who dropped a sales course say that information is unclear, questions are difficult, and materials are boring. Those who completed the course also note that information is too complicated. The conclusion is to simplify the content.
Emotions are a game changer
When a person must do something stressful, they will try to get away from it. In the education sphere, learners sabotage the process, find many excuses to evade tasks and simply do not study.

And vice versa: when a person experiences positive emotions in the process, even complicated education can inspire.